7 Kids Clothing Brands Doing Easter Right: Outfits They Can Actually Egg Hunt In

You picture your child in a sweet, pastel outfit. Maybe there’s a bow and suspenders. The sun is shining, and the photos are frame-worthy. Then, five minutes into the Easter egg hunt, someone’s tights are sagging, a collar is scratching, or your toddler is refusing to sit because it’s icky. Let’s face it – Easter outfits only work if they can handle actual movement! Here are kids’ clothing brands with outfits cute enough for photos and comfortable enough for real life.

Source: Little Sleepies

1. Little Sleepies

If you’ve never tried their bamboo clothing, Little Sleepies clothes are so soft you’ll check the tag twice. Their bamboo fabric is breathable, stretchy, and somehow holds up through all the chaos kids bring to a holiday. What I especially love about their Easter outfits and adorable spring prints is that they’re designed for play. We’re talking:

• Stretch that actually moves with your child
• Lightweight fabric that won’t overheat during a sunny egg hunt
• Soft waistbands that don’t dig in during church or brunch

If you’re looking for something sweet but realistic, their Easter outfits are exactly that: pastels, florals, and spring prints that feel festive without being stiff.

2. Primary

If you love a clean, color-forward look, Primary is always a solid choice. No loud graphics, no character overload—just bright, happy solids that feel fresh for spring.

Their pieces mix and match easily, which I appreciate when I’m coordinating siblings. A soft yellow tee with chambray shorts? Done. A lilac dress with bike shorts underneath? Perfect for climbing fences and squatting for eggs. For simple, classic Easter vibes, Primary keeps it easy.

3. Tea Collection

If you’re drawn to globally inspired prints and playful patterns, Tea Collection brings something unique to spring wardrobes. Their dresses and rompers often feature bold florals or interesting design details that feel special enough for a holiday but sturdy enough for playground detours.

What I appreciate most is that many of their styles allow room to move. Twirl factor? High. Climb-a-tree factor? Also high. For me, Easter is less about perfection and more about joy. Brands that understand kids will move are the ones that get it right.

Source: New Africa/Shutterstock

 

4. Boden

Boden is for the parent who loves color and isn’t afraid of it. Think cheerful prints, bright tights, and playful detailing. Their pieces feel celebratory, which fits Easter perfectly. My only tip: if your egg hunt happens in unpredictable spring weather, layer wisely. Some of Boden’s fabrics are thicker, which can be cozy on chilly mornings but warm by midday.

5. Monica + Andy

The team at Monica + Andy offers sweet, coordinated sets that feel intentionally styled without being overdone. Their organic cotton is soft and gentle, which I especially appreciate for babies. For infants’ first Easter, their rompers and dresses feel special without being fussy. For littles who aren’t yet in full sprint mode, Monica + Andy is lovely

6. Carter’s 

It’s not a boutique pick, but Carter’s deserves credit for accessible, festive Easter options that don’t make you nervous about grass stains. If you need something cute in a pinch, they deliver. Bunny graphics, pastel dresses, tiny cardigans—you’ll find it.

That said, if comfort is your top priority (especially for long days that include church, brunch, and an egg hunt), I personally lean toward higher-quality fabrics like bamboo. There’s a noticeable difference when your child isn’t tugging at their sleeves or trying to change into pajamas by noon.

7. Petit Lem

Petit Lem’s Easter styles capture that sweet balance between heirloom charm and everyday comfort. Known for using luxuriously soft organic cotton and gentle stretch blends, they often feature delicate florals, soft pastels, and thoughtful details in their spring and Easter collections. The result is clothing that feels elevated yet practical — pieces soft enough for all-day wear but beautiful enough to mark baby’s first spring celebrations.

What to Look for in Kids’ Easter Outfits

After a few years of trial and error, here’s what I now look for:

• Stretch Is Non-Negotiable: If they can’t squat, run, and climb comfortably, it’s a no.

• Breathability Matters: Spring weather is unpredictable. Bamboo fabric—like the kind Little Sleepies uses—helps regulate temperature so kids don’t overheat.

• Soft Waistbands Save the Day: Brunch is long. Sugar crashes are real. Tight waistbands are unnecessary drama.

• Photo-Ready Doesn’t Mean Stiff: Some of my favorite Easter photos are of grass-stained knees and wild smiles. The outfit should support the moment, not control it.

 

Why I Keep Reaching for Soft, Stretchy Easter Clothes 

If you’re browsing for spring pieces, think about what your day actually looks like. Will there be damp grass? Cousins chasing each other? A meltdown that is narrowly avoided because at least the clothes are comfortable? Easter is joyful and chaotic and sweet. The outfits should be, too.

This year, skip the stiff fabrics and the “just stand still for one second” frustration. Choose something they can actually egg hunt in. Choose something that lets them be kids. If it happens to be buttery soft and durable? Even better.